Benefits Of Social Media Marketing

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Jump On The Bandwagon

In this day and time, most everyone has at least one social media account. The avenues are endless, from Facebook to Twitter to Linked In and Instagram. It’s virtually impossible to not be seen and heard with all of the options available through social media, and this is one of the main reasons you find so many businesses jumping on the bandwagon. If you own a company, having a presence online is critical if you expect people to know more about you. Word-of-mouth is a beautiful thing, because if one person finds you online and likes what they see, then chances are they will pass your information along to someone else and so on and so on.

If you’re not savvy with technology, ask a friend or family member to help you create a couple of social media accounts, just to get you started. (You can also seek help online through websites that offer social media marketing packages, like Vistaprint.com). Two of the most popular venues you might want to consider are Facebook and Twitter. Once you get the ball rolling, creating more accounts through other social media will become much easier. Your main objective is just to get your name and business out to the public, whether it’s through your own doing or hiring someone to assist you with the process.

The Benefits

  • Advertise your business in a more interactive way – Since most everyone and their brother is on social media now, you have the chance to advertise your business and products on a more interactive and personal level. This will benefit you in many ways, but most importantly by showing potential clients that you are friendly and approachable, and that is always good for business. Through social media, you can allow customers to ask questions, participate in contests, and other ways that will create a valuable connection.
  • Promote your products – Posting pictures, information, and website links to your products will increase awareness of your brand, and offering promotions and special discounts through social media will benefit you tenfold. It’s also a great way to find out what products your customers prefer so you can adjust your inventory accordingly.
  • Constructive criticism – With social media you no longer need to hire focus groups to sample your products in order to get some constructive criticism, since websites like Facebook allow customers to post their opinions straight to your page. Use their advice to enhance your product to better suit your customer’s needs.
  • Eavesdrop on your competition – It sounds wrong, but more companies than you might realize practice spying on their competition through social media. By seeing what your competition is up to, you can provide better deals that will reel in potential customers.
  • Better customer service – One of the best and easiest ways to deal with questions from your customers is through social media outlets. You don’t have to worry over it getting lost through email cyberspace and your customers will feel valued through your quick response.

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(Photo courtesy of Flickr)

Vistaprint offers effective social media marketing services to small businesses.

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